Jay Muhlin is a passionate artist and experienced photographer with a background in teaching, cultural heritage imaging, exhibition and publication. Blending creativity with exceptional project management skills, Jay specializes in branding, typography, storytelling, strategic planning, and execution. As the founder and creative director of Lemon Juice Projects, Jay partners with brands, non-profits, artists and small businesses to create innovative, holistic solutions for their branding and visual design needs. With a focus on brand photography, UX/UI, web design, Adobe Creative Suite and Figma. Jay ensures that each project meets the freshest standards of excellence 🍋

Lemon Juice Projects envisions a world where creativity, innovation, and collaboration are the driving forces behind exceptional design experiences that inspire growth, empower, and connect people across diverse industries and communities. We aspire to create justice-motivated, future-facing projects that foster positive impact, ensuring a brighter tomorrow for all.

Driven by our passion for creating captivating and visually stunning brand identities. Our commitment to quality ensures that every aspect of our work, from photography and web design to brand typography, color palettes, and logos, is infused with intention and care. We strive to understand and fulfill our clients' needs, delivering exceptional results with a unique blend of creativity , strategy, and implementation. Lemon Juice- unlocks the hidden potential of each brand, fostering growth and transformation.

Lemon Juice 🍋 was founded on the idea that every brand holds hidden potential—just like lemon juice, historically used as invisible ink, reveals its secret message under the right conditions. As a custom creative studio specializing in visual brand identity, Squarespace web design, and intentional photography, we begin every collaboration with careful listening and thoughtful research. Our fresh, innovative approach brings your unique story into clear focus, crafting vibrant visuals and authentic brand experiences that resonate deeply, stand out distinctly, and make a lasting impression.